10 Questions With Lucille Barchitta ’94

Describe what you do in five words or less.

Sell marketing opps to advertisers

When did you know you wanted to be in the TV business?  

Since I was a kid. I got the TV Guide every week and read it cover to cover. I went to Muhlenberg to study drama and then pivoted to communications. 

If you hadn’t gone into media advertising, what would you have done?

Moved to LA for a bit and tried my luck out there — I would have explored working on
a movie lot or acting.

What is your favorite place?

My husband’s hometown: Sussex, England

What quality in others do you most admire?

The ability to tune out the nonsense

What are you secretly good at?

Directions, finding shortcuts, and remembering dates

Which living person do you most admire?

Malala Yousafzai

What’s the best piece of advice you have received and who said it?

Just let it go — your minor inconvenience is often someone else’s major convenience. Per my old boss and friend, Donna K.

What question should we have asked you?

What’s one thing that would have surprised the old you if you told her now?

What’s the answer?  

Now I love cats and running! (That’s two things.)